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Byron Allen Strikes Deal With CBS To Bring HBCU Sports To Major Broadcast And Streaming Platforms
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Byron Allen Strikes Deal With CBS To Bring HBCU Sports To Major Broadcast And Streaming Platforms

September 1, 2022
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The media mogul’s streaming app HBCU Go now has nationwide clearance for their 2022-23 sports season.

Jasmine Browley

Essence

PHOTO

Courtesy of Essence

Byron Allen is continuing to deliver on his promise of amplifying Black excellence with the latest deal his company just landed.

According to a news release, Byron’s Allen Media Group (AMG) gained clearance for their streaming platform, HBCU Go to broadcast on CBS affiliated duopoly stations. This means that HBCU games will be able to be accessed in key television markets include: New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami, and Pittsburgh.

Kicking off in time for the fall sports season on September 3rd, HBCU GO has secured distribution with group-owned television stations including Nexstar, Gray, Cox, Scripps, Tegna, Sinclair, Lockwood, Allen Media Broadcasting, Hearst, Circle City Broadcasting, McKinnon Broadcasting, Cowles, Graham, Block, Sun Broadcasting, Tougaloo College, Sagamore Hill, and Marquee. HBCU GO programming is available on HBCUGO.TV, Roku, Amazon Fire TV, and Apple TV.

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“Allen Media Group is thrilled that the CBS O&O stations have joined our excellent group of broadcast television station partners to increase the reach of HBCU GO’s high-quality sports programming,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group in a news release. “We are proud to amplify these amazing athletes and HBCUs, while at the same time helping to finance the education of these young adults. Now sports fans across the country will have access to best-in-class games from America’s HBCUs.”

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