Melania Trump’s ‘Be Best’ campaign comes with confusion, glitchy web link

The First Lady’s signature initiative — finally launched 472 days after her husband took office — seems to be a catch-all for everything she’s ever deemed not best.

Unfortunately, the slogan doesn’t make much sense. Does it mean ‘Be the Best?’ Be Your Best?’ Something else?

And, for more than 10 minutes after the site was announced, it directed users to a 404 error screen.

The first pillar of the three-pronged mess is “wellbeing,” meant to encourage “healthy living” that is then supposed to foster “encouragement, kindness, and respect” — three separate props in an overwhelmed child’s repertoire of traits to help him or her “deal with the evils of the opioid crisis and avoid negative social media interaction.”

But does healthy living not also involve healthful eating and exercise? If so, former First Lady Michelle Obama already covered that during her tenure.

Obama used a phrase in 2016 that sounds an awful lot like “Be Best,” as well, albeit with far more grammatical prowess — not unlike the speech that ignited plagiarism-gate.

At a White House Summit on the United State of Women, Obama’s advice to men was to “Be Better” — a recommendation that the current First Lady could have heeded herself during a 2011 appearance on the “Joy Behar Show” when she demanded to see President Obama’s birth certificate.

“Never forget: “prompted political consultant Philippe Reines on Twitter after the Rose Garden speech, “When Melania had a chance to ‘Be Best’ she chose ‘Be a Birther.’

Some pointed out that Obama wasn’t the only one copied in the “Be Best” whirlwind. The initiative’s pamphlet is alarmingly close in look, tone and language to a 2014 release from the Federal Trade Commission on “Chatting with Kids About Being Online.”

The “awkward, infantile, poor English” slogan, as another social media user described it, aims to tackle opioid abuse, too — the disease that kills more than 115 people in the United States each day, most of whom aren’t children.

The First Lady’s most criticized initiative, social media and the subsequent birth of cyberbullying rounded out her lofty goals for the rest of her husband’s presidency. Trump’s reputation as the “cyberbully-in-chief” as some have slammed the President for his tendency to mock and belittle members of the media, foreign leaders, political opponents, minorities, LGBTQ people, Gold Star parents and the disabled, was not lost on Twitter.